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Underwrite

Do you own a business or your own medical practice?  We would kike to able to promote you or your business during the day and state that you support SMOOTH 105 Internet Radio.  Underwriting is a cost-effective investment in public relations, image promotion, and recognition.  Underwriting announcement informs the listener who the businesses are that help make SMOOTH 105's programming possible.  Don't know much about underwriting: What is the purpose of Underwqriting?  How can underwriting benefit you?  Also check out the underwriting rules and guidelines.

What is underwriting?

The FCC authorizes non-commercial stations to acknowledge gifts or grants from businesses or organizations that underwrite specific programs or portions of prgramming.  Recognition of those gifts on the air is referred to as an underwriting message.  Underwriting is a cost-effective investment in public relations, image promotion, and recognition.  Your business or organization receives on-air credit at the beginning and end of each program, or hourly as lengthn allows.  Your underwriting announcement informs the listener who you are and what you provide, that you are an active supporter of SMOOTH 105, and that you are making their favorite SMOOTH 105 program possible.

What is the purpose of underwriting?

Underwriting is assistance in the form of money, goods, or services provided by businesses and not for profit  organizations in support of general or specific SMOOTH 105 radio programming.  Underwriting provides operating funds for SMOOTH 105' future growth and programming to strengthen SMOOTH 105's image within the community.  Underwriting also provides opportunities for participating businesses to showcase their support for our programming.

How can underwriting benefit you?

While underwriting is not commercial advertising, it can provide your firm with some of the same benefits plus some that commercial advertising can't offer.  Research indicates that SMOOTH 105 is not only a powerful tool, but an excellent public relations tool, as well.  Listeners have a positive image of your business that supports SMOOTH 105 and report their purchasing decisions are influenced by such underwriting support.

Check out the comapines nd businesses that currently underwrite with us!